Colgate Sensitive Pro Relief Whitening Toothpaste 75ml

Where does sensitive tooth pain come from?
• Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth’s nerve center.
• When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing pain.
• These exposed areas of the teeth can also be prone to discolouration.
How does Colgate Sensitive Pro-Relief™+ Whitening work?
• Most other sensitive toothpastes primarily numb the pain.
• Colgate Sensitive Pro-Relief™+ Whitening works by plugging the channels that lead to sensitive tooth nerves to help block the pain.
• With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity.
• Its low abraisive formula gently and effectively removes stains, helping to restore the natural whiteness of your teeth. 

Directions for use:  For instant relief, apply directly to the sensitive tooth with a finger tip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently. For lasting relief, apply to a gentle toothbrush making sure